The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business

It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?


Now, brand strategist Mike Kim answers that question by sharing his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand.

The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business

It’s no secret that more people than ever before are building thriving businesses around their personal brands. But why do some create six- or even seven-figure businesses while so many others strive to make a consistent income?


Now, brand strategist Mike Kim answers that question by sharing his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand.

Yes, It's Possible to Build A Business Around Your Ideas, Expertise, and Message. But First, You Must Realize:

You Are the Brand

The personal brand space is full of two different types of people: those who sell a false version of themselves and those who try to sell their struggles. Neither of these approaches garners lasting attention. The secret is to ask yourself, "Can I build a campfire around what I'm sharing?" By that I mean, "Is there warmth? Is it inviting? Can I build a community around my message?"


The most powerful personal brands have built their businesses around their ideas, expertise, reputation, and personalities. The blend of all these things made each of them unique and unable to be copied.


You Are the Brand walks you through the process of creating a compelling personal brand to build your business around, how this weird world of marketing really works, and why the best strategy for success is telling the truth.

Yes, It's Possible to Build A Business Around Your Ideas, Expertise, and Message. But First, You Must Realize:

You Are the Brand

The personal brand space is full of two different types of people: those who sell a false version of themselves and those who overshare in the name of authenticity. Neither of these approaches garners lasting attention. Attention isn’t owed, it’s earned. Here’s the secret: Don’t build your brand; become your brand.


The most powerful personal brands have built their businesses around their ideas, expertise, reputation, and personalities. The blend of all these things made each of them unique and unable to be copied.


You Are the Brand walks you through the process of creating a compelling personal brand to build your business around, how this weird world of marketing really works, and why the best strategy for success is telling the truth.

Available Worldwide on July 13th. Pre-Order Now!

• Chapter 1 - Who Do You Have To Become?


• Chapter 2 - How-To-Preneur vs. Ideapreneur: Which One Are You?


• Chapter 3 - What Pisses You Off? What Breaks Your Heart? What is the Big Problem You Solve?


• Chapter 4 - Never Be Blender Gray


• Chapter 5 - Build Your Business Like the Chinese Zodiac


• Chapter 6 - Always Know Who Your Competitors Are


• Chapter 7 - Validate, Create, Refine, Relaunch


• Chapter 8 - People Like to Buy, They Do Not Like to Be Sold


• Chapter 9 - The Most Effective Marketing Strategy Is To Simply Tell the Truth


• Chapter 10 - Partners: Relationships are Rocket Ships

Includes marketing templates, swipe files, and press kit samples to use for your own business.

Available in hardcover & paperback.

You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

by Mike Kim


ISBN: 9781631953477 • July 13, 2021

Available Worldwide on July 13th. Pre-Order Now!

• Chapter 1 - Who Do You Have To Become in Order


• Chapter 2 - How-To-Preneur vs. Ideapreneur: Which One Are You?


• Chapter 3 - Point of View: What Pisses You Off?


• Chapter 4 - Personal Stories: Never Be Blender Gray


• Chapter 5 - Platform: Build Your Business Like the Chinese Zodiac


• Chapter 6 - Positioning: Always Know Who Your Competitors Are


• Chapter 7 - Products: Validate, Create, Refine, Relaunch


• Chapter 8 - Pricing: People Like to Buy, They Do Not Like to Be Sold


• Chapter 9 - Pitch: The Most Effective Marketing Strategy Is To Simply Tell the Truth


• Chapter 10 - Partners: Relationships are Rocket Ships

Includes marketing templates, swipe files, and press kit samples to use for your own business.

youarethebrandbook.com

You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

by Mike Kim

ISBN: 9781631953477 • 191 pages, paperback • $18.99 • July 2021

About The Book

You Are The Brand walks you through the process of creating a compelling personal brand to build your business around, how this weird world of marketing really works, and why the best strategy for success is telling the truth.


The personal brand space is full of two different types of people: those who sell a false version of themselves and those who overshare in the name of authenticity. Neither of these approaches garners lasting attention. Attention isn’t owed, it’s earned. Here’s the secret: Don’t build your brand; become your brand.


The most powerful personal brands have built their businesses around their ideas, expertise, reputation, and personalities. The blend of all these things made each of them unique and unable to be copied.

The 8-Step Blueprint

Now, Mike Kim answers that question by sharing his proven 8-step blueprint that has helped build the brands for some of today’s most influential thought leaders — as well as his own personal brand.


You Are The Brand walks you through the process of creating a compelling personal brand to build your business around, how this weird world of marketing really works, and why the best strategy for success is telling the truth. In this practical and inspiring book, you will learn:

  • How to identify and showcase your unique expertise


  • How-To-Preneur vs. Ideapreneur — Which one are you?


  • How to use contrast to formulate your unique point of view


  • The three stories every personal brand needs to tell, and how to tell them


  • The simple “9-Box Grid” that shows you how to price your products and services


  • How to attract influential partners that skyrocket your status, authority, and income

Experts Are Raving About

You Are the Brand

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“Mike walks you through the process of creating a compelling personal brand to build your business around.”


—Michael Hyatt, New York Times Bestselling Author

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“Proof that it is possible to reinvent yourself and build a career that showcases your unique expertise, passion, and experience.”


—Dorie Clark, Faculty, Duke University, Fuqua School of Business

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“You Are the Brand is a much needed challenge to higher integrity and authenticity in a world of image and social media followers.”


—Pat Flynn, SmartPassiveIncome.com

Experts Are Raving About

You Are the Brand

Image

You Are the Brand walks you through the process of creating a compelling personal brand to build your business around.”


Michael Hyatt, New York Times Bestselling author

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“Proof that it is possible to reinvent yourself and build a career that showcases your unique expertise, passion, and experience.”


Dorie Clark, Faculty, Duke University, Fuqua School of Business

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“You Are the Brand is a much needed challenge to higher integrity and authenticity in a world of image and social media followers.”


Pat Flynn, SmartPassiveIncome.com

About the Author

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox.

Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA.

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.

About The Author

Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create impact with their ideas and get their message heard.

Mike’s refreshing approach has made him a sought-after speaker, online educator, and consultant for top thought leaders. Mike’s clients include New York Times bestselling authors and other experts featured on PBS, TED, CNN, and Fox.


Mike has been featured in and written for Inc., Entrepreneur, and The Huffington Post. He is also host of the top-rated and ranked podcast, The Brand You Podcast. He has spoken at industry leading events including Social Media Marketing World, Tribe Conference, and Podcast Movement. He has been a guest on leading podcasts like Smart Passive Income, Marketing Made Simple, and Read to Lead. He lives in Alexandria, VA.

Free Preview

Chapter I

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“Mike Kim does more in You Are the Brand than help us brand ourselves; he helps us figure out how we can be useful in the world and leads to a sense of purpose and meaning.”


Donald Miller, New York Times Bestselling author and CEO, StoryBrand

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“Here is a book that challenges our assumptions about what a personal brand is. Bravo. We have needed this book for a very long time, and I’m so glad it’s finally here.”


Jeff Goins, Bestselling author of Real Artists Don’t Starve

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“If you've been looking for a field guide on how to build a brand and business that will stand the test of time, You Are the Brand is your new business and marketing bible.”


Dana Malstaff, Founder of Boss Mom

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“Mike has an otherworldly way of breaking down branding in a simple and actionable way. If you’ve ever struggled to build your brand, You Are the Brand has got you covered.”


Kira Hug, Cofounder of The Copywriter Club

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“If you’ve ever watched a professional speaker on stage and wondered how they made the jump from amateur to expert, You Are the Brand is for you.”


Laurie Ruettimann, Bestselling author of Betting On You

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“Having benefited from Mike's ‘out of the box’ thinking, which has generated millions, I can say that You Are the Brand will be the most productive book you read this year.”


Paul Martinelli, Cofounder, The John Maxwell Team


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“Mike Kim does more in You Are the Brand than help us brand ourselves; he helps us figure out how we can be useful in the world. And being useful leads to a sense of purpose and meaning.”


—Donald Miller, New York Times Bestselling author and CEO, StoryBrand

Image

“Here is a book that challenges our assumptions about what a personal brand is. Bravo. We have needed this book for a very long time, and I’m so glad it’s finally here.”


—Jeff Goins, Bestselling author of Real Artists Don’t Starve

Image

“Your new business and marketing bible.”


—Dana Malstaff, Founder of Boss Mom

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“Mike has an otherworldly way of breaking down branding and business in a simple and actionable way. If you’ve ever struggled to figure out how to build a brand that stands out in a competitive market and feels like the best version of you, Mike’s got you covered with You Are the Brand.”


—Kira Hug, Cofounder of The Copywriter Club

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“If you’ve ever watched a professional speaker on stage and wondered how they made the jump from amateur to expert, You Are the Brand is for you.”


—Laurie Ruettimann, Bestselling author of Betting On You

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“Having worked with Mike and benefited from his ‘out of the box’ thinking, which has generated millions of dollars, I can say that You Are the Brand will be the most productive book you will read this year and beyond.”


—Paul Martinelli, CEO of Empowered Living & Cofounder, The John Maxwell Team

Pre-Order You Are the Brand and Get These

Smart, Practical Bonuses

#1. You Are the Brand: Founders Magazine

#1. You Are the Brand: Founders Magazine

Success leaves clues! This digital magazine contains 18 real-life success stories of people who “made the leap” into doing work they love and believe in. Learn from their ups and downs, gain invaluable insights, and be inspired to keep growing.


Success leaves clues! This digital magazine contains 18 real-life success stories of people who “made the leap” into doing work they love and believe in. Learn from their ups and downs, gain invaluable insights, and be inspired to keep growing.


#2. How To Slash Costs on Your Tech, Systemize Your Business, and Win Back Your Time

#2. How To Slash Costs on Your Tech, Systemize Your Business, and Win Back Your Time

The simpler your tools, the more likely you'll use them! Get an inside look at workflows, processes, and apps you can use to track clients, manage your calendar, and save you from overspending on tech.


The simpler your tools, the more likely you'll use them! Get an inside look at workflows, processes, and apps you can use to track clients, manage your calendar, and save you from overspending on tech.


#3. What To Say On Your Website + Brand Guidelines Kit

#3. What To Say On Your Website + Brand Guidelines Kit

You never get a second chance to make a first impression! Learn how to make an unmistakably clear, intentional, and attractive first impression to prospects through your website and visual identity.


You never get a second chance to make a first impression! Learn how to make an unmistakably clear, intentional, and attractive first impression to prospects through your website and visual identity.


#4. How To Protect Yourself From Identity and Intellectual Property Theft

#4. How To Protect Yourself From Identity and Intellectual Property Theft

You work hard every day to create content and share your ideas. But what can you do to legally protect them? Moreover, how can you make sure your websites, social media accounts, and passwords are secure? This guide will get you started.


You work hard every day to create content and share your ideas. But what can you do to legally protect them? Moreover, how can you make sure your websites, social media accounts, and passwords are secure? This guide will get you started.


#5. How I Turned My Big Idea Into a Book

#5. How I Turned My Big Idea Into a Book

In this candid video, I give you a never-before-seen look at exactly how I crafted the content, ideas, and even chapter titles of my book to make it stand out. If you’re dreaming of writing a book in the future, you won’t want to miss this!


In this candid video, I give you a never-before-seen look at exactly how I crafted the content, ideas, and even chapter titles of my book to make it stand out. If you’re dreaming of writing a book in the future, you won’t want to miss this!


"Pre-order bonuses will be sent to you mid-June.

But Wait, There’s More!

If you purchase You Are the Brand, you will also get access to 4 live weekly coaching with Mike Kim.


All calls will take place at 8pm ET / 7pm CT / 6pm MT / 5pm PT and will be sent to you via email upon completion of your order. Here are the call dates:

• Tuesday, July 6th


• Tuesday, July 13th (yes, the day the book releases!)


• Tuesday, July 20th


• Tuesday, July 27th


Details will be sent via email. If you've purchased the book, make sure to submit your receipt at the top bar of this page!

Available Worldwide on July 13th. Pre-Order Now!

• Chapter 1 - Who Do You Have To Become in Order


• Chapter 2 - How-To-Preneur vs. Ideapreneur: Which One Are You?


• Chapter 3 - Point of View: What Pisses You Off?


• Chapter 4 - Personal Stories: Never Be Blender Gray


• Chapter 5 - Platform: Build Your Business Like the Chinese Zodiac


• Chapter 6 - Positioning: Always Know Who Your Competitors Are


• Chapter 7 - Products: Validate, Create, Refine, Relaunch


• Chapter 8 - Pricing: People Like to Buy, They Do Not Like to Be Sold


• Chapter 9 - Pitch: The Most Effective Marketing Strategy Is To Simply Tell the Truth


• Chapter 10 - Partners: Relationships are Rocket Ships

Includes marketing templates, swipe files, and press kit samples to use for your own business.

youarethebrandbook.com

You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

by Mike Kim

ISBN: 9781631953477 • 191 pages, paperback • $18.99 • July 2021

Available Worldwide on July 13th. Pre-Order Now!

• Chapter 1 - Who Do You Have To Become?


• Chapter 2 - How-To-Preneur vs. Ideapreneur: Which One Are You?


• Chapter 3 - What Pisses You Off? What Breaks Your Heart? What is the Big Problem You Solve?


• Chapter 4 - Never Be Blender Gray


• Chapter 5 - Build Your Business Like the Chinese Zodiac


• Chapter 6 - Always Know Who Your Competitors Are


• Chapter 7 - Validate, Create, Refine, Relaunch


• Chapter 8 - People Like to Buy, They Do Not Like to Be Sold


• Chapter 9 - The Most Effective Marketing Strategy Is To Simply Tell the Truth


• Chapter 10 - Partners: Relationships are Rocket Ships

Includes marketing templates, swipe files, and press kit samples to use for your own business.

Available in hardcover & paperback.

You Are the Brand: The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business

by Mike Kim


ISBN: 9781631953477 • July 13, 2021

© Copyright 2021 Mike Kim Enterprises LLC • All Rights Reserved